Dataset Global Fashion Brands - Brand Equity, Ranking, Growth Rate, COO (2001-2021)
Published: 20 December 2021| Version 1 | DOI: 10.17632/7fg8835b4g.1
Fashion brands appeared in Interbrand’s Top 100 Global Brand list from 2001 to 2021 are included in this dataset. Following fields were extracted from the Interbrand’s annual reports having string values. • Brand Name • Country of Origin • Region of origin (America, Europe) • Industry Sector (Fashion) • Industry Sub-sector (Apparel, Cosmetics, Luxury and Sportswear) Following fields are extracted for each year (2001-2021) having numeric values. • Brand Ranking • Brand Equity (USD billion) • Growth in Brand Equity (%)
Steps to reproduce
1. Download data for the brand name, ranking, brand equity, growth in brand equity, country, the region from Interbrand's website. 2. Compile each year's data into a single worksheet.
Imam Abdulrahman Bin Faisal University
Ranking Factor, Brand Equity, Sports Marketing, Apparel Industry, Luxury Goods, Fashion Industry, Cosmetics Industry