Acceptance and Use of ChatGPT Among College Students: A Dataset from Select Higher Education Institutions in Luzon, Visayas, and Mindanao
This study, anchored in the Unified Theory of Acceptance and Utilization of Technology 2 (UTAUT2), investigates the determinants of the acceptance and use of ChatGPT among college students from select Philippine Higher Education Institutions in Luzon, Visayas, and Mindanao. Using a comprehensive online survey, 2,254 responses from 95 institutions were collected from July 22 to October 29, 2023. Analyzing the data with WarpPLS 8.0, the study determines factors such as Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, Habit, and demographic variables. Rigorous data cleansing yielded 1,242 valid responses. The data were intended to be analyzed using the PLS SEM approach to reveal direct effects and also the moderating roles of age, gender, and experience. This research contributes a valuable dataset, shedding light on AI-enabled chatbot adoption in higher education, with implications for global comparative analyses in similar contexts.