Dataset for "More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce"
Published: 29 November 2024| Version 1 | DOI: 10.17632/7jvnfjg6y7.1
Contributors:
Yang Yang, Jichang Zhao, Description
This dataset supports the replication of article "More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce".
Files
Steps to reproduce
main_data.xlsx is the dataset for the main result. The data contains 9,641 observations of product sessions from Douyin Live in March 2022. robustness_check.xlsx file is the dataset crawled in December 2023 for robustness check. The sample size is 1,987.
Institutions
BeiHang University School of Economics and Management
Categories
Marketing Communication, Nonverbal Behavior, Live Streaming