Dataset for "More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce"

Published: 29 November 2024| Version 1 | DOI: 10.17632/7jvnfjg6y7.1
Contributors:
Yang Yang, Jichang Zhao, Yashuai Li

Description

This dataset supports the replication of article "More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce".

Files

Steps to reproduce

main_data.xlsx is the dataset for the main result. The data contains 9,641 observations of product sessions from Douyin Live in March 2022. robustness_check.xlsx file is the dataset crawled in December 2023 for robustness check. The sample size is 1,987.

Institutions

  • BeiHang University School of Economics and Management

Categories

Marketing Communication, Nonverbal Behavior, Live Streaming

Licence