Consumer belonging behaviour (model)

Published: 27 October 2021| Version 1 | DOI: 10.17632/7kk68kkfn4.1
Contributor:
Lizardo Vargas-Bianchi

Description

Data used to analyze the transferability of that theoretical framework in a different context than the one used for its proposal and its extent on the phenomenon of consuming to leverage belonging. And construction of an alternative framework, the Belonging-Oriented Consumption Model.

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Institutions

Universidad de Lima

Categories

Consumption, Consumer Behavior, Consumer Culture

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