The impact of online consumer reviews and their perceived credibility on consumer behavior

Published: 14 December 2019| Version 1 | DOI: 10.17632/7m63vyct2v.1
Contributor:
Vasiliki Koukoutselou

Description

This data file contains the responses from the servey research contacted for the purposes of a MSc thesis in Management at the International Hellenic University. The servey research was contacted in November 2019 and the data were collected with the GoogleForms. For more information, please refer to the Master thesis.

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Institutions

International Hellenic University School of Economics Business Administration and Legal Studies

Categories

Consumer Behavior, Credibility Theory, Electronic Word of Mouth

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