Why consumers are eager to use and purchase virtual goods: An SEM-NCA approach

Name: Why consumers are eager to use and purchase virtual goods: An SEM-NCA approach
Creator: Nadjim Mkedder
Published: 2022-09-29T10:05:53.855Z
Keywords: Virtual Community, Consumer Intention

Mkedder, Nadjim; Aldhabyani, Yaser; BAKIR, Mahmut; Ozata, Zeynep

doi:10.17632/7vj7n5pft9.1

Why consumers are eager to use and purchase virtual goods: An SEM-NCA approach

Published: 29 September 2022| Version 1 | DOI: 10.17632/7vj7n5pft9.1

Contributors:

Nadjim Mkedder,

,

Description

Data to test the factors that influence Algerians' purchase intention of virtual goods. By using purposive sampling techniques, the data was collected using a structured questionnaire from a sample of 332 Algerian online game users. The Partial Least Squares Structural Equation Modelling (PLS-SEM) and necessary condition analysis (NCA) methods were adopted to analyze the focused relationships symmetrically and asymmetrically.

Why consumers are eager to use and purchase virtual goods: An SEM-NCA approach

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