PREDICTORS OF TOURISM LOYALTY WITH MEDIATOR AND MODERATOR EFFECTS AMONG GUILIN TOURISTS AFTER COVID-19 PANDEMIC LOCKDOWN IN CHINA

Published: 13-07-2021| Version 1 | DOI: 10.17632/7yh6z4w5zh.1
Contributor:
Ethan Tsao

Description

PREDICTORS OF TOURISM LOYALTY WITH MEDIATOR AND MODERATOR EFFECTS AMONG GUILIN TOURISTS AFTER COVID-19 PANDEMIC LOCKDOWN IN CHINA Includes: 554 records. Variables Items Loyalty WOM Wom1: I will recommend Guilin to other people Wom2: I will say positive things about Guilin to other people BI BI1: I will encourage friends and relatives to visit Guilin BI2: I will revisit Guilin in the next three years MTEs Hedonism Hed1: I was thrilled about having a new experience in Guilin Hed2: I indulged in activities during the trip in Guilin Hed3: I really enjoyed this tourism experience in Guilin Hed4: I had an exciting experience in Guilin Novelty Nove1: I had once-in-a-lifetime experience in Guilin Nove2: I had a unique experience in Guilin; Nove3: My trip in Guilin was different from previous trips; Nove4: I experienced something new in Guilin AEQs Harmony Har1: Places to experience silence and calm Har1: Accommodation close to nature Har2: Businesses’ architecture harmonizes with landscape Har3: Businesses’ interior harmonizes with the surroundings outdoors Genuineness Gen1: Encountering flora in the natural surroundings Gen2: Good opportunities to eat local dishes Gen3:Businesses reflect traditions Gen4: Good opportunities to observe wildlife CcTE CcTE1: Working alongside of a travel professional allowed me to have a great social interaction, which I enjoyed CcTE2: I felt comfortable working with a travel professional during this activity CcTE3: The setting of the vacation environment allowed me to effectively collaborate with the travel professional CcTE4: My vacation experience was enhanced because of my participation in the activity CcTE5: I felt confident in my ability to collaborate with the travel professional Memorability Mem1: I have wonderful memories of tourism experiences in Guilin Mem2: I won’t forget my tourism experiences in Guilin Mem3: I will remember my tourism experiences in Guilin

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