Sea creatures calling for help

Published: 9 May 2023| Version 1 | DOI: 10.17632/942j8wmy2z.1
Contributor:
Alice Chen

Description

Two pretests and three formal studies to prove that anthropomorphized sea creatures arouse pro-environmental intention 1. Study 1 Pretest 1 (sea turtle) 2. Study 1 (sea turtle) 3. Study 2 Pretest 2 (dolphin) 4. Study 2 (dolphin) 5. Study 3 (monk seal)

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Environmental Marketing

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