ImplicitExplicitTheoryData2018
Published: 29 October 2018| Version 1 | DOI: 10.17632/99gbctprp5.1
Contributor:
Muhammad AljukhadarDescription
Implicit / Explicit theory manipulation effect on choice and reactance
Files
Institutions
American University of Beirut Suliman S Olayan School of Business
Categories
Marketing, Behavioral e-Commerce