Investigating the Impact of User Experience in Turkeys Online Bookstore Application of Flow Theory
Published: 24 May 2023| Version 1 | DOI: 10.17632/9dm7hghxbz.1
Contributors:
Mert Mentes, , Description
DATASET Investigating the Impact of User Experience in Turkeys Online Bookstore Application of Flow Theory
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Steps to reproduce
This study used a convenience sample with 649 research participants. The data was collected by using an online Qualtrics survey between November 2022 and February 2023.Turkey, especially the province of Istanbul has experienced a significant growth in online shopping of cultural products, therefore this country represents a valuable research context.
Institutions
Budapesti Corvinus Egyetem
Categories
Marketing, Consumer Shopping Behavior, Computer in Marketing