Superstitious Behaviour

Published: 15 June 2021| Version 1 | DOI: 10.17632/9mz4g7jbgx.1
Contributor:
Tammie Wee

Description

This study examined the effects of demographical variables (namely, gender, age, education, income, and religion) on 18 superstitious behaviours categorized by the type of accommodation; hotel or rented properties. This is a processed data of 126 respondents.

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Steps to reproduce

Two non-probability sampling techniques were utilized in this research, snowballing and voluntary response sampling which a survey is posted on the Internet and anyone can volunteer to answer or participate in the survey. The distribution of the survey was conducted within online communities on a social media platform and the survey was distributed using an online questionnaire platform, Qualtrics. Anyone who is at least 18 years old who fits the criteria of being a guest at hotels, hostels, Airbnb, etc., can participate in this survey.

Institutions

American University of Phnom Penh

Categories

Marketing

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