Testing Plog's model of tourist personality traits

Published: 15 February 2020| Version 2 | DOI: 10.17632/9tht4cy4tj.2
Glauber Eduardo de Oliveira Santos,


Survey dataset for testing Plog's model of tourist personality traits (psychocentrics/dependables/traditionals vs. allocentrics/venturers). Data include observations on the original last version of the scale developed by Stanley C. Plog, the purpose of the last leisure overnight trip, the number of overnight leisure trips taken over the last 12 months, and the distance of all destinations visited on overnight leisure trips over the last 12 months. Interviews were conducted in six Brazilian cities and each line represents a different consumer.



Tourism, Consumer Behavior, Consumer Psychology, Personality, Consumer Psychographic, Motivation of Tourist