More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers' Purchae Intention toward Sincere versus Exciting Brands
Published: 6 May 2020| Version 2 | DOI: 10.17632/b3fkwybd9w.2
Contributor:
Tingyun Hu
Description
The dataset underlies a research addressing the mechanism behind the variability in consumers' purchase intentions toward sincere and exciting brands.