More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers' Purchae Intention toward Sincere versus Exciting Brands

Published: 06-05-2020| Version 2 | DOI: 10.17632/b3fkwybd9w.2
Contributor:
Tingyun Hu

Description

The dataset underlies a research addressing the mechanism behind the variability in consumers' purchase intentions toward sincere and exciting brands.

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