Organic Food Consumption Intentions
This original data was primarily collected to investigate organic food consumption intentions of the consumers. This perceptual data includes TPB constructs i.e. attitude, subjective norms, perceived behavioural control and purchase intention along with environmental concern, perceived marketplace influence and moral norms.
Steps to reproduce
The data were collected using a structured questionnaire form students studying in two major higher educational institutions in North India. The respondents were selected using non-probability purposive sampling.