A number in a product name: anchoring, anchor fluency, and willingness to pay

Published: 8 April 2020| Version 2 | DOI: 10.17632/b842728hnj.2
Contributors:
Michal Durinik,
Jakub Prochazka,
Tereza Simkova

Description

.sav file with the data collected in the point-of-sale field experiment described in the study.

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