Data for: The Counterintuitive Influence of Vocal Affect on the Efficacy of Affectively-Based Persuasive Messages

Published: 10-10-2017| Version 2 | DOI: 10.17632/btfrf5vzvb.2
Joshua Guyer,
Thomas Vaughan-Johnston,
Leandre Fabrigar,
Clement Tang


Documents attached include: 1) Attitude formation (affective/cognitive) and persuasion passage (affective) Fabrigar & Petty, 1999. 2) Affective, Cognitive, and Attitude scales (Crites, Fabrigar & Petty, 1994). 3) Focal object manipulation and additional scales for studies 2 and 3.