Supporting_Information for Managing Human–AI Collaboration: A Mid-Range Theory of Collaborative Intelligence, Trust and Adaptive Governance in Marketing Organisations

Published: 10 August 2026| Version 1 | DOI: 10.17632/bydzjd439y.1
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SUPPORTING INFORMATION APPENDICES Title: Managing Human–AI Collaboration: A Mid-Range Theory of Collaborative Intelligence, Trust and Adaptive Governance in Marketing Organisations This file is submitted as Supporting Information and is not included in the main manuscript word count. It contains: Appendix A (Delphi Round 2 survey instrument), Appendix B (Round 1 semi-structured interview protocol), Appendix C (Gioia data structure, Table 6), Appendix D (round-by-round consensus statistics) and Appendix E (CREDES-style Reporting Checklist for the Modified Delphi Study)

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Marketing, Artificial Intelligence Applications, Business to Business Marketing

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