Brand Equity

Published: 1 May 2026| Version 1 | DOI: 10.17632/c3nt3zjt36.1
Contributor:
Shun Chi Yu

Description

The data are collected through a questionnaire survey.

Files

Steps to reproduce

A1~4 means components of BT, B1~4 means components of BC, C1~4 means components of CD, D1~4 means components of CL, E1~4 means components of PV, and F1~4 means components of PQ.

Institutions

Categories

Brand Equity, Customer Loyalty Study

Licence