Dataset for Influencer marketing: Brand control, commercial orientation and post credibility. JMM (2020)

Published: 4 September 2020| Version 1 | DOI: 10.17632/c638589bxx.1
Contributor:
Steven D'Alessandro

Description

Data used in: Martínez-López, Francisco, Anaya-Sánchez, Rafael, Esteban-Millat, Irene, Torrez-Meruvia, Harold, D’Alessandro, Steven, Miles, Morgan (2020) Influencer marketing: Brand control, commercial orientation and post credibility. Journal of Marketing Management (in press)

Files

Steps to reproduce

This is an SPSS file. Excel file available on request

Categories

Marketing, Survey, Social Media Marketing

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