Dataset for Influencer marketing: Brand control, commercial orientation and post credibility. JMM (2020)
Published: 4 September 2020| Version 1 | DOI: 10.17632/c638589bxx.1
Contributor:
Steven D'Alessandro
Description
Data used in: Martínez-López, Francisco, Anaya-Sánchez, Rafael, Esteban-Millat, Irene, Torrez-Meruvia, Harold, D’Alessandro, Steven, Miles, Morgan (2020) Influencer marketing: Brand control, commercial orientation and post credibility. Journal of Marketing Management (in press)
Files
Steps to reproduce
This is an SPSS file. Excel file available on request
Categories
Marketing, Survey, Social Media Marketing