Dataset for Influencer marketing: Brand control, commercial orientation and post credibility. JMM (2020)

Published: 04-09-2020| Version 1 | DOI: 10.17632/c638589bxx.1
Contributor:
Steven D'Alessandro

Description

Data used in: Martínez-López, Francisco, Anaya-Sánchez, Rafael, Esteban-Millat, Irene, Torrez-Meruvia, Harold, D’Alessandro, Steven, Miles, Morgan (2020) Influencer marketing: Brand control, commercial orientation and post credibility. Journal of Marketing Management (in press)

Files

Steps to reproduce

This is an SPSS file. Excel file available on request