Nonprofit, Trust-building, X(Twitter)

Description

This dataset was used to analyze tweets posted on X by nonprofit organizations. We examined trust, message framing, and positive and negative word of mouth, and also collected engagement analytics. The research question guiding our study was how nonprofit organizations use social media (X) to communicate their values and actions to build trustworthy relationships with communities.

Steps to reproduce

The data was manually collected and prepared for content analysis. It included trust categories, message framing categories, electronic word of mouth, and other types of data such as follower counts, engagement analytics, multimedia, and platform features, which were used as independent variables. The data is analyzed using SPSS software.

Institutions

• Mount Saint Vincent University

Categories

Licence