Hyper-personalized

Published: 14 January 2026| Version 1 | DOI: 10.17632/cjfv7bv369.1
Contributor:
Ajeet Tiwari

Description

This study examines the impact of hyper-personalized recommendation systems on consumer trust and buying behaviour, with specific emphasis on the mediating role of trust and the moderating effects of age and income in the Indian e-commerce context.

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Consumer

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