Ingredient Branding with an International vs Regional Ingredient Brand

Published: 19 July 2021| Version 1 | DOI: 10.17632/cnvktrxt66.1
Contributor:
Tapish Panwar

Description

This data is based on research conducted for assessing the initial brand perception vs induced brand perception in three host brands of varied initial perception, due to the presence of an international vs regional ingredient brand.

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A total of 289 eleigible responses were received from different online groups where the survey was distributed. The respondents came from different age groups and income groups. The respondents predominantly came from the city of Mumbai in the Maharashtra region of India. About two-thirds of the respondents were male, while the remaining one-third were females. 58% of respondents were below 25 years of age. More than a third of all respondents were from the age group 25 years to 40 years, while about 8% were above 40 years of age. A self-administrated online questionnaire was used to obtain responses from the participants. The results were analysed with SPSS.