Datasets Comparison

This dataset corresponds to the study "Green Food Choices under Mortality Salience: A Dual-path Mechanism of Self-esteem and Cultural Worldview" (with its Chinese title: 死亡凸显下绿色食品选择的双路径机制：自尊与文化世界观的作用). It aims to verify the impact of Mortality Salience (MS) on individuals' green food choice behavior and examine the dual mediating role of "Self-esteem" and "Cultural Worldview" in this process. The dataset records the raw data of all observed variables during the experiment, which can be used to reproduce research conclusions, conduct secondary analyses (such as the expansion of moderating effects and subgroup analyses), or provide data support for relevant research in the fields of mortality salience theory and green consumption behavior.

Marketing Models in Food Marketing

Creative Commons Attribution 4.0 International

This dataset corresponds to the study "Green Food Choices under Mortality Salience: A Dual-path Mechanism of Self-esteem and Cultural Worldview" (with its Chinese title: 死亡凸显下绿色食品选择的双路径机制：自尊与文化世界观的作用). It aims to verify the impact of Mortality Salience (MS) on individuals' green food choice behavior and examine the dual mediating role of "Self-esteem" and "Cultural Worldview" in this process. The dataset records the raw data of all observed variables during the experiment, which can be used to reproduce research conclusions, conduct secondary analyses (such as the expansion of moderating effects and subgroup analyses), or provide data support for relevant research in the fields of mortality salience theory and green consumption behavior.

Marketing Models in Food Marketing

Creative Commons Attribution 4.0 International