Understanding Elevator DOOH Effects

Description

This dataset contains quantitative survey data from 151 office workers in Greater Jakarta who were exposed to AlloFresh advertisements displayed on digital screens inside office elevators. The data were collected through an online questionnaire using Google Forms from April 20 to May 8, 2026. The dataset includes measures of Advertising Exposure Frequency, Attentional Engagement, Brand Relevance, Brand Recall, and Purchase Intention, along with respondents' demographic and work-related characteristics. The data were analyzed using PLS-SEM with SmartPLS to examine the effectiveness of elevator-based Digital Out-of-Home (DOOH) advertising as a captive and unavoidable advertising medium.

Institutions

• Binus University

  Jakarta, Jakarta

Categories

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