The face of the party: Hyper-personalized politics and the personified party in the Greek digital sphere
Published: 18 August 2025| Version 1 | DOI: 10.17632/cs695k9pd6.1
Contributors:
Stamatis Poulakidakos, Description
Data gathered on the basis of multimodal quantitative content analysis in the profiles of five Greek politicians (Kyriakos Mitsotakis, Nikos Androulakis, Alexis Tsipras, Stefanos Kasselakis and Kyriakos Velopoulos) on Instagram and TikTok in order to figure out the rate of their personalized communication strategies.
Files
Institutions
- National and Kapodistrian University of Athens
- University of Western Macedonia
Categories
Social Media, Content Analysis, Political Communication