From social interactivity to buying: an Instagram user behaviour based on the S-O-R paradigm

Published: 17 May 2021| Version 1 | DOI: 10.17632/csfrm9c2wc.1
Contributor:
Tomas Ric

Description

Data set used for the article From social interactivity to buying: an Instagram user behaviour based on the S-O-R paradigm. Data were collected using a questionnaire from October to November 2020.

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Institutions

  • Ceska Zemedelska Univerzita v Praze

Categories

Marketing

Licence