Tweets on Cancelled and Boycotted Brands
Description
This dataset is part of the paper titled "#Canceled! Exploring the Phenomenon of Canceling" by Krista Hill, Babak Zafari, and Lauren Beitelspacher (2024). It aims to compare the difference between sentiment and emotion in tweets containing the #boycott versus #cancel hashtags. The file includes 4,507 unique tweets from five brands: Gucci, Facebook, Fairlife, Shein, and SoulCycle. Of these, 4,097 tweets use the #boycott hashtag, and 410 use the #cancel hashtag. The data consists of both the original tweets and processed versions, where punctuation, hyperlinks, emojis, and mentions of Twitter handles have been removed. If you use this dataset in your research, you should cite the associated paper: Krista Hill Cummings, Babak Zafari, Lauren Beitelspacher, #Canceled! Exploring the phenomenon of canceling, Journal of Business Research, Volume 186, 2025, 115025, ISSN 0148-2963 https://www.sciencedirect.com/science/article/pii/S0148296324005290