Determinants of Purchasing Cosmetics Intention: A dataset in Vietnam Young Females

Published: 4 April 2022| Version 1 | DOI: 10.17632/d9zmscxmt9.1
Contributors:
Thuy Nguyen, My Y Pham, Mai Tran, Huyen Trang Ha, Vy Yen Tran

Description

This paper presents data on consumer behavior in purchasing Chinese cosmetics of young females in Viet Nam. The survey investigates the relationships between animosity, peer pressure, consumer perceived brand value, image, price, quality and intention to purchase cosmetics based on the theory of planned behavior (TPB). The data were collected through a cross-sectional questionnaire. The main survey was conducted through Internet platforms (Facebook, Google Form).

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Institutions

  • National Economics University

Categories

Consumer Marketing

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