Organic food research

Published: 25 July 2023| Version 1 | DOI: 10.17632/f5t2hfsb6g.1
Satish Chandra Pant


the dataset contain responses of 308 Indian respondents (consumers of organic food) on Attitude (AT), Perceived quality (PQ), perceived price (PP), perceived value (PV) and Purchase intention(PI). The Likert scale (5point) was used to get the reflection of respondents wherein 1 = strongly disagree to 5 = strongly agree on selected scales (see the study for scale selection). Serial Mediation was used in this study, PP, PQ and PV are mediating variables, PI is outcome variable and AT is independent variable.


Steps to reproduce

The SEMinR software was used for validity and reliability of scale. PROCESS Macro MODEL 6 was used to assess serial mediation.


Consumer Marketing, Organic Food