Impact of brand self-expressive value on halal brand personality, brand tribalism and brand loyalty: Case of Islamic hospitals
Published: 6 November 2020| Version 1 | DOI: 10.17632/f77pbdkmn6.1
Contributor:
Hendy Mustiko AjiDescription
This data contains questionnaire responses from 213 Islamic visitors in Yogyakarta area, Indonesia
Files
Institutions
Universitas Islam Indonesia Fakultas Ekonomi
Categories
Brand Personality, Marketing Management