Impact of brand self-expressive value on halal brand personality, brand tribalism and brand loyalty: Case of Islamic hospitals

Published: 6 November 2020| Version 1 | DOI: 10.17632/f77pbdkmn6.1
Contributor:
Hendy Mustiko Aji

Description

This data contains questionnaire responses from 213 Islamic visitors in Yogyakarta area, Indonesia

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Institutions

Universitas Islam Indonesia Fakultas Ekonomi

Categories

Brand Personality, Marketing Management

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