A Study on Stress Knowledge and Stress Coping Techniques adopted by Workers of Retail Sectors in Kanchipuram District

Published: 21 January 2020| Version 1 | DOI: 10.17632/f783vmbcvn.1
Mayakkannan R


In the current scenario retail sector has transformed tremendous change in the last few years and which is becoming the next booming industry. Due to rapid growth and heavy competition, employees are facing several problems of stress. This study explores the impact of enhancing the employee’s participation in retail sector and to know the stress barriers faced by them. It is significant for knowing stress awareness among the employees and the strategies for coping the stress for achieving their goals; this is a methodical study based on primary data which is collected during questionnaire. Thus the present study is initiated with the stress awareness among the employees at retail sector it was carried out among 200 employees from different retail stores in Kanchipuram district. Analysis like Percentage, Chi-Square and ANOVA analysis are used for knowing the various factors affecting job stress. Keywords: Stress awareness, Stress coping techniques and Retail Sector.



Knowledge, Consumer Knowledge, Global Retailing, Non-Store Retailing, Coping with Stress at Work