Local residents' perceived authenticity, identity, self-improvement, and responsibility

Description

As to the local residents, this study aims to investigate the mechanism of their perceived authenticity, localized identity, cultural self-improvement, and heritage responsibility. Based on relevant theory and literature review, we construct the following hypotheses: H1: Perceived authenticity positively influences localized identity. H2: Perceived authenticity positively influences cultural self-improvement. H3: localized identity positively influences cultural self-improvement. H4: Localized identity positively influences heritage responsibility. H5: Cultural self-improvement positively influences heritage responsibility. A simple random sampling approach was employed for data collection. With empirical evidence from two well-known world cultural heritage sites (i.e., Kaiping and Yongding in China), the study identifies that local residents’ localized identity and cultural self-improvement, activated by perceived authenticity of the cultural heritage, significantly stimulate their heritage responsibility. Results further reveal the positive impact of localized identity on cultural self-improvement. The mediating effect of localized identity and cultural self-improvement and the moderation effect of two heritage sites are also confirmed.

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