the paegent industry influence on global culture

Published: 20 July 2023| Version 1 | DOI: 10.17632/g78wkskx9v.1
aakriti princy


The pageant industry has emerged as a powerful cultural force with far-reaching effects on global society. This paper explores the multifaceted impact of beauty pageants and related events on shaping and reflecting cultural norms, values, and perceptions worldwide. By analyzing the industry's historical development and contemporary significance, this study sheds light on its role as a platform for cultural exchange, empowerment, and the propagation of beauty ideals. The historical evolution of beauty pageants reveals their roots in early beauty contests and cultural showcases, evolving over time into grand international spectacles. These pageants have become influential stages for contestants to represent their countries and celebrate their cultural heritage. The study investigates how pageants serve as opportunities for diverse cultures to interact, fostering cross-cultural understanding and appreciation. Moreover, the pageant industry significantly influences societal notions of beauty and femininity. By showcasing contestants who embody conventional beauty standards, pageants can perpetuate narrow beauty ideals, impacting body image perceptions and self-esteem globally. Concurrently, there is a growing movement within the industry to promote body positivity and inclusivity, challenging traditional beauty norms and celebrating diverse representations of beauty. Additionally, beauty pageants often extend their impact beyond the runway through charitable endeavors and advocacy campaigns. Contestants frequently champion social causes and raise awareness about critical issues, making a positive impact on global challenges such as gender equality, education, and environmental sustainability. The paper also examines the economic influence of the pageant industry, which generates substantial revenue through sponsorships, tourism, and media coverage. Hosting international pageants draws attention to the host country, stimulating local economies and tourism industries. Furthermore, the rise of social media has amplified the industry's impact on global culture. Pageants now reach broader audiences, influencing societal trends and beauty standards on a global scale. The study analyzes how digital platforms have transformed pageant participation, promotion, and audience engagement, impacting cultural perspectives worldwide.



University of California Berkeley, Indian Institute of Management Calcutta


Globalization, Culture


Ministry of Cultural Affairs