Social Media Apps RED influence customers skincare products purchase intention

Published: 17-04-2020| Version 1 | DOI: 10.17632/g82zfrfs5w.1
Zebang Sun


The data based on the social learning model of three social learning factors, learning from forums and communities, learning from ratings and reviews and learning from social recommendations. The study use social learning model as research model and demonstrate the relationship between three factors on RED apps and customers purchase intention with skincare products.