Emotional priming for sustainable consumption? The effects of social media content on the valuation of chocolate
Published: 18 February 2025| Version 1 | DOI: 10.17632/g8zbgt7jz9.1
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The uploaded data set and do files accompany the paper Liza von Grafenstein, Sarah Iweala, Stefan Pahl, Anette Ruml, Emotional priming for sustainable consumption? The effects of social media content on the valuation of chocolate, Q Open, Volume 5, Issue 1, 2025, qoaf003, https://doi.org/10.1093/qopen/qoaf003
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Categories
Sustainable Consumption, Consumer Emotion, Chocolate, Agricultural Marketing
Funders
- Federal Ministry of Economic Cooperation and DevelopmentGermanyGrant ID: Research Network Sustainable Global Supply Chains’ [project number: 2020.9591.7]