The impact of green intellectual capital, green organizational culture, and frugal innovation on sustainable business model innovation: Dataset of Manufacturing Firms in Pakistan

Description

Data was collected with the help of an online self-administered survey questionnaire from three major chambers of commerce (Lahore, Faisalabad, Rawalpindi) located in Punjab Province, Pakistan. The unit of analysis of the study is the organisation. Non-probability convenience sampling technique was employed to collect data form 345 middle and senior management employees working in medium and large size manufacturing firms.

Institutions

• National University of Malaysia Graduate School of Business
• University of Engineering and Technology

Categories

Licence