Research data on the impact of regional public brands of agricultural products on the brand competitiveness of small and medium-sized enterprises

Published: 5 April 2024| Version 1 | DOI: 10.17632/gkhnm4j2gr.1
jian zhang


We conducted a survey using a questionnaire methodology, targeting small and medium-sized enterprises involved in the tea industry, specifically within the geographical protection area of Yingde black tea in China, with annual sales of less than 27.2 million US dollars. The survey was directed at middle and senior management personnel within these enterprises. The questionnaire distribution took place from February to June 2023, utilizing both on-site visits and email correspondence. Prior to the survey, we provided questionnaire survey skills training to 20 college students majoring in business. These students were then tasked with randomly distributing 550 survey questionnaires to tea companies within the Yingde Black Tea Protection Area. Of the distributed questionnaires, 375 were handed out on-site, resulting in 375 collected and 328 deemed valid. Additionally, 175 questionnaires were distributed via email, leading to 115 collected responses, with 88 being considered valid. Thus, a total of 416 valid responses were obtained, yielding a valid questionnaire response rate of 75.64%.