Destination image, nostalgic feeling, flow experience and agritourism: An empirical study of Yunling Tea Estate in Anxi, China

Published: 25 May 2022| Version 1 | DOI: 10.17632/gr56txkrw4.1
Sunbowen Zhang


The formal questionnaire for this study was distributed offline using a convenience sampling method. The data were collected from March 16, 2021, to July 20, 2021. Considering factors such as an increase in the number of tourists to the tea estate and wider coverage during weekends and holidays to increase the representativeness of the sample data, this study focused on weekends and holidays (such as Labour Day and Dragon Boat Festival) in the four months of the study period. On each of these days, the research team chartered a bus to Yunling Tea Estate in Anxi and invited tourists to participate in the questionnaire survey from 10:00 to 16:00. The team members first introduced the study to the respondents and then, upon obtaining their consent, distributed the questionnaire. It took the tourists an average of 15 minutes to complete the questionnaire. A total of 309 questionnaires were distributed and, after excluding 32 invalid questionnaires, 277 valid questionnaires were collected, for a recovery rate of 89.64%.



Fujian Agriculture and Forestry University


Cultural Tourism