WeChat Functions Influence Participation of Leisure Travels in Shanghai

Published: 8 April 2021| Version 1 | DOI: 10.17632/grk69zzskx.1
Ziyi Wu


Because of the hitherto unknown impact of COVID-19's leisure travel industry in 2020, the radius of leisure activities has also been shrinking. At the same time, online activities not only occupy more leisure time, but also promote WeChat marketing as a new means of promotion. 2021 is about to enter the post epidemic era, so that the purpose of this study is to explore the impact of online participation of WeChat functions on offline participation behaviour of leisure tourism in Shanghai, so as to recovery the follow-up participation of leisure tourism.



Sino-British College


Destination Marketing, Online Participation, Consumer Intention