From Products to Needs: An Evolutionary Psychology Framework for Customer Retention and Strategic Innovation
Published: 28 July 2025| Version 1 | DOI: 10.17632/h239dy4r8f.1
Contributor:
Manuel Salazar Diez CansecoDescription
PLS-SEM dataset in excel with results
Files
Institutions
- Universidad San Ignacio de Loyola
Categories
Business Strategy, Diffusion of Innovation, Customer Loyalty