Research data on the Influence of Customer Engagement Theory on Influencers
Published: 11 November 2025| Version 2 | DOI: 10.17632/h3c8ypzzmp.2
Contributors:
Abdullah Billman, Surjandy Surjandy, , Description
This research data is used to examine the effect of customer engagement on social media influencers through both partial and simultaneous testing.
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Institutions
Bina Nusantara University, Institut Teknologi Sains Bandung, Universitas Widya Mataram
Categories
Social Media Analytics