SMEs_ Perceived Value
Published: 19 August 2026| Version 1 | DOI: 10.17632/h7sg5nbmj2.1
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Description
• Perceived value carries almost all antecedent effects on BIS adoption in SMEs. • Relative advantage and owner-manager support drive perceived value most strongly. • Competitive pressure is insignificant on its own but works inside configurations. • Owner-manager innovativeness strengthens the value-to-adoption conversion. • fsQCA reveals four equifinal recipes for high adoption in a conflict-affected region.
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Knowledge Research Grant 2024 (Project Code: ISL6702101S), University Budget, Research Development Office (RDO), Prince of Songkla University (PSU).
Categories
Business to Business Marketing, Technology