Data for: The Impact of Moral Identity on Green Consumption: The Role of Responsibility for Environmental Damages

Published: 15 September 2018| Version 1 | DOI: 10.17632/hf4ggjg8k9.1
Zhiyong Yang,
Bo Wu


This Data in Brief article examines the association between moral identity and green consumption. The data was collected using a structured online questionnaire composed of measurements of moral identity, green consumption behavior, social desirability, and demographics (gender, age and financial situation) in China and United States. 259 Chinese and 282 Americans answered the questionnaire. Data was analyzed employing SPSS. Regression analysis was used as statistical tool of analysis.



Consumption, Identity