Rakija Consumption by Age and Gender Dataset

Published: 5 June 2024| Version 1 | DOI: 10.17632/j47tv2ffjp.1
Slobodan Adžić


The main goal of this study was to examine the perspectives of rakija consumers to ascertain whether older individuals and men have a preference for this traditional drink compared to other options. Additionally, the secondary goal was to assess the actual alcohol consumption patterns within the observed groups. To explore the variations in attitudes and consumption behaviors toward rakija, a research scale methodology was utilized, and two hypotheses were formulated. The study was carried out in Serbia between December 2023 and March 2024. A random sampling method was used. The research was carried out anonymously to preserve participants' confidentiality, and the rakija consumers voluntarily participated. A survey titled Consumer attitudes about rakija was completed by 620 individuals (n=620). The findings indicate that rakija is not predominantly consumed by elderly people but rather is a beverage that is more commonly consumed by men. To the best of the author’s knowledge, this is the first study on drinking patterns among rakija users based on a survey of rakija consumers. This study has successfully addressed the gap in the academic literature regarding rakija consumption by age and gender, making it the most significant contribution of this research.



Univerziteta Union


Age, Gender, Consumer Attitude