Public Perseption about KOL Electric Vehicle

Description

The "Public Perception about KOL Electric Vehicle" survey is a structured quantitative measurement instrument designed to evaluate the persuasive impact of Key Opinion Leaders (KOLs) and automotive reviewers on Electric Vehicle (EV) adoption among urban consumers in DKI Jakarta. Grounded in the Source Credibility Model and the Elaboration Likelihood Model (ELM), the questionnaire measures how specific credibility attributes of influencers mitigate perceived risk anxieties and foster consumer purchase intentions toward green automotive technology.

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