From Creative Agency to Data-Driven Marketing Partner: A Design Thinking Approach to Digital Marketing Service Innovation
Published: 26 October 2026| Version 1 | DOI: 10.17632/jmzrmnfvxx.1
Contributor:
Febby PratamaDescription
The data contains a SWOT and TOWS analysis, as well as a proposed model serving as a framework for a smart digital marketing strategy.
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Institutions
- Binus UniversityJakarta, Jakarta
Categories
Strategy