Percepción de habitantes sobre destino turístico de Cócorit Sonora;México

Published: 5 October 2021| Version 1 | DOI: 10.17632/jrxgbnjbhd.1
Sergio Ochoa Jiménez,


Dataset SPSS The study was conducted in the community of Cócorit, in the state of Sonora in northern Mexico. A questionnaire was applied to 367 people representing each of the families that were interviewed in home visits during a tour of the community. This instrument was structured according to a theoretical review, based on theoretical and empirical contributions from various sources. It is divided into two sections, the first is composed of six demographic data items: gender, age, language, educational level, activity and length of time as a resident (Valdez & Timothy, 2011); the second part regarding the aspects of possible perceived benefits and the viability of the community to become a tourist destination, is formed by 23 items distributed as follows: 4, 5, 8, 10, 13, 14, 14, 17, 18 and 23 from Erotokritakis & Andriotis (2006), 1, 2, 3, 6, 7, 9, 11, 12, 15, 16 and 19 from Valdez & Timothy (2011) and 20, 21 and 22 from Álvarez-Quijada (2017). The response options are five on a Likert scale, in which: 1) Strongly Disagree, 2) Disagree, 3) Neutral, 4) Agree and 5) Strongly Agree.


Steps to reproduce

Once the information was collected, it was entered into the SPPS software version 26. It was checked that there were no duplicate data, entry errors or missing data, in order to have a quality database for the corresponding statistical calculations. Normality was calculated through skewness and kurtosis, and then Exploratory Factor Analyses (EFA); the Kaiser-Meyer-Olkin (KMO) measure and Bartlett's test of sphericity were performed, and when the criteria were met, they were used as a basis for reviewing the grouping of items into factors. Two factors were named as independent variables and five items were grouped in the dependent variable to which Cronbach's Alpha and descriptive calculations were made. A structural equation model was developed in AMOS 27, in which the independent variables are related to the dependent variable.