Data for: A CROSS-CULTURAL ANALYSIS OF HOW INDIVIDUALISM AND COLLECTIVISM IMPACT COLLABORATIVE CONSUMPTION

Published: 27-02-2020| Version 1 | DOI: 10.17632/jyf6xdprsr.1
Contributors:
Rodica Ianole-Calin,
Zizi Goschin,
Barbara Francioni,
Giorgia Masili

Description

The dataset is associated to a paper that seeks to contribute to a better with insights from a structured questionnaire survey in Romania and Italy. Using a Partial Least Square – Path Modeling approach, the role of particular dimensions of individualism-collectivism has been explored, inserted within the theory of planned behavior, for discerning upon behavioral intention to engage in collaborative consumption. The findings convey important practical implications for academic researchers and practitioners.

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