Survey Data on Consumer Attitudes towards Sustainable Apparel: An Investigation of the TPB Framework
Published: 8 August 2023| Version 2 | DOI: 10.17632/k7tvzcjwyd.2
Contributors:
manish mishra, , Description
The data obtained from this study will be effective in enhancing the understanding of consumer attitude towards environmentally friendly clothing and how these sentiments influence their shopping experience.
Files
Steps to reproduce
The data was collected from January 2023 to June 2023, using a paper-based close ended questionnaire. The study included 375 participants and ensured sample size adequacy using the G* Power program.(Faul et al., 2009)
Institutions
Amity University, The NorthCap University
Categories
Marketing, Consumer, Fashion Industry