Sustainability, competitive advantage and innovation

Description

Objective: To determine the relationship between sustainability and competitive advantage in microenterprises in Tizayuca, Hidalgo, through a quantitative study aimed at identifying their characteristics.

Steps to reproduce

The study was conducted using a non-experimental design, which involved observing phenomena as they occur in their natural context and then analyzing them. It is a cross-sectional study with a correlational scope, employing a quantitative method. There are two variables under study: one independent and one dependent. The first is business sustainability, and the second is competitive advantage.

Institutions

• Sonora Institute of Technology

  Sonora, Ciudad Obregón
• Universidad Politécnica Metropolitana de Hidalgo

  Hidalgo, Tolcayuca

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